Frequently Asked Questions

Curious to learn more? Find answers to commonly asked questions below.

Is this right for my business?

Let’s see if we’re a match! Here’s a quick rundown:

  • Ready to Roll: Whether you’ve got a great client base already or a new product/service raring to go, being market-ready is key.
  • Thinking Big: If you’re eyeing national or international markets, we’re on the same page.
  • Eager for More: Hungry for more leads and growth? That’s exactly what we love to hear.
  • Valuable Offerings: Ideally, your business has a CLV (customer lifetime value) or a subscription model north of $2500/year.

Best way to figure this out? Let’s grab a virtual coffee over a short Zoom call. We’re pretty good at spotting a great fit. We’d love to chat about what makes your business tick and how we might help.

How are you different from other lead generation services?

Stepping into a relationship with a new marketing ally can seem daunting. We totally understand that. Below are just some reason why our clients have chosen to partner with B2B Growth Labs:

  • Boutique Service: Our approach is to partner with a limited number of businesses, allowing us to invest more time in your success and grow together.
  • Freedom and Flexibility: Apart from the initial 3 months (which are needed to set up your campaign and allow your leads to ramp up), our contracts are month-to-month. We’re confident in the strength of our results however if you feel our service is not working for your business, you can cancel at any time.
  • Highly Personalised Strategies: Every strategy we craft is as unique as your business. We dive deep into your niche, ensuring our approach is tailored just for you.

Choosing a new marketing partner is a big decision. We find it’s often quite helpful to hop on a call to see if we’re the right fit for each other.

Are you equipped to handle lead generation for clients globally?

Absolutely! We’ve partnered with clients from all corners of the world, assisting them in both local and international markets. Whether you’re targeting your hometown or eyeing a global audience, we’ve got the expertise to make it happen.

I’ve tried cold email outreach in the past and did not achieve great results. Why would this be different?

It’s completely understandable to be cautious based on past experiences. Here’s why our approach has yielded positive ROI results for many of the campaigns we’ve run:

  • Strategic Setup: We don’t just send emails; we craft a strategy. The first month is all about understanding your target client and setting up a campaign with a compelling offer that speaks directly to your audience.
  • Expertise and Experience: Our team isn’t just experienced in cold email outreach; we specialise in it. We’ve used it to achieve results for our own businesses and seen what works across numerous industries. We apply these learnings to your campaign.
  • Personalised Attention: As we are a boutique agency, we work with just a limited number of clients at a time, ensuring that your campaign gets the attention it deserves. It’s not about sending out a mass of emails; it’s about sending the right emails to the right people at the right time.
  • Ongoing Optimisation: We continuously refine our approach based on real-time feedback. By leveraging data and analytics, we continuously refine our approach to increase engagement and conversion rates. Also, understanding what didn’t work in the past is valuable data for us to avoid the same pitfalls and adjust our tactics.

We understand that every business is unique. With our dedicated approach and a little bit of time, we’re confident we can turn your past experiences around. Let’s connect and explore how!

Isn’t building an in-house SDR function better?

This is a common consideration. While an in-house SDR (Sales Development Representative) function has its benefits, here’s why partnering with us could be a more advantageous choice:

  • Cost-Effectiveness: Setting up an in-house team can be costly. You have salaries, training, infrastructure, and technology expenses. With our service, you get the expertise and resources without the hefty investment.
  • Rapid Implementation: Our team is already up and running. This means you can skip the time-consuming process of hiring and training, and jump straight into seeing results.
  • Specialised Expertise: We bring specialised knowledge and experience in B2B lead generation that’s been honed over numerous campaigns and across diverse industries. It’s this depth of expertise that often makes the difference.
  • Scalability and Flexibility: With us, you can scale up or down as needed, without the commitment of long-term contracts or the challenge of managing a workforce. This flexibility is especially valuable in adapting to market changes or business needs.
  • Focus on Core Business: By outsourcing your SDR function, you free up your internal resources to focus on what your business does best, while we take care of generating leads and filling your sales pipeline.

While there are of course benefits to an in-house SDR team, the efficiency, expertise, and flexibility we offer enables your business to enjoy significant growth without the complexities and costs of setting up an internal team. We’re always happy to answer any specific questions over a quick zoom call.

I don’t know the first thing about cold outbound

No worries at all – that’s exactly where we come in! Cold outbound can seem daunting if you’re new to it, but here’s a quick rundown of how we handle it for you:

  • Crafting the Message: We start by developing a clear, compelling message that speaks directly to your target audience. This isn’t just about selling; it’s about starting a conversation and building interest.
  • Identifying the Right Audience: We do the legwork to find the right people to contact. This means researching and identifying potential clients who are most likely to benefit from your services or products.
  • Timing and Technique: It’s not just what you say, but when and how you say it. We optimise the timing of our outreach and use proven techniques to increase the chances of getting a positive response.
  • Feedback and Adaptation: We keep you in the loop with regular updates and adapt our strategies based on what’s working and what’s not.

Think of us as your guiding hand in the world of cold outbound. You don’t need to be an expert – that’s our job. Let’s talk about how we can make cold outbound work for you, without you having to worry about the details!

Why do you have a 3 month minimum term?

This is a thoughtful question, and we’re glad to explain. Our 3-month minimum term is all about setting you up for success:

  • Setting the Stage: The first step is our ‘getting-to-know-you’ phase. We roll up our sleeves to set up your campaign, learn the ins and outs of your target client, and start fine-tuning our approach. It’s like laying a solid foundation for a house – crucial for everything that comes next.
  • Tweaking to Perfection: Once we launch your campaign and start receiving responses, it’s a bit like a science experiment. We observe, analyse, and tweak. This phase lets us make those essential adjustments to really dial in the effectiveness of your campaign.
  • The Magic Happens: By the second to third month (some campaigns reach this point quicker than others), things start to click. We often see a shift towards more consistent and reliable results. It’s the phase where patience pays off, and your campaign begins to really gain traction.

We’ve found that this duration is crucial for achieving the quality of results our clients expect. Our minimum term is not about locking anyone in; it’s about giving your campaign the time it needs to mature and yield the best possible outcomes.

If you’re curious to learn more about how this process can specifically benefit your business, why not give us a shout? We love talking about how we can tailor our approach to fit your unique needs!